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Characteristics

INCI
Pvm/Ma Copolymer
CAS
9011-16-9
Functions
antistatic, binding, emulsion stabilising, film forming, hair fixing, viscosity controlling

Для кого подходит

Application Area
▲ Hair ▲ Scalp
2,5-furandione, polymer with methoxyethene; copolymer of methyl vinyl ether and maleic anhydride

Description

PVM/MA Copolymer is a synthetic film-forming polymer used in cosmetics and personal care products. It’s made from two monomers, vinyl methyl ether and maleic anhydride, and is valued for the smooth, flexible film it creates on skin, hair, or nails. In formulas, it helps products spread evenly, improves texture, and can make a finish feel more polished and long-lasting.

On hair, PVM/MA Copolymer is often used in styling products to help hold shape, reduce frizz, and support humidity resistance. On skin, it can help makeup or skincare products feel more even and stay in place, which is why you may see it in primers, mascaras, eyeliners, and long-wear foundations. It can also help bind ingredients together in a formula.

Who benefits? People looking for long-wear makeup, stronger styling hold, or a smoother product finish may appreciate it. Caveat: because it forms a film, it may feel a bit tacky or drying in some formulas, especially if used in higher amounts. As with any ingredient, how it feels depends on the full product, not just the polymer itself.

Found in products (917 total)

Hair
Synonyms
Pvm Ma Copolymer Pvm/Má Copolymer Pvm/Ma Copolymer (Viscosity Controller)