Shea Moisture
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The American brand SheaMoisture appeared in 1991 and is known for hair and body care products, primarily for dry, curly and textured hair. In terms of positioning, this is a massive segment with an emphasis on affordable home care; the brand's range includes 213 products in our database. The company relies on oils, butters, and plant extracts, and shea butter, coconut oil, black castor oil, and aloe are often found in names and formulas.
SheaMoisture's key categories include shampoos, conditioners, masks and permanent hair care, as well as body products. The most famous lines are associated with Shea Butter and Jamaican Black Castor Oil, which are often chosen to moisturize, soften and care for damaged hair. The brand's official website: sheamoisture.com .
