MELVITA

The French brand MELVITA was founded in 1983 by biologist Bernard Chevillard in the Ardeche region. The brand operates in the segment of natural cosmetics and focuses on care with vegetable oils, extracts and ingredients of organic origin. MELVITA's positioning is closer to the premium mass market and niche natural care than to pharmacy or professional brands.

The brand's range includes face and body care products, as well as cleansing products and oils. Among the most famous lines are rose care, argan oil, honey and floral waters. MELVITA is often chosen for its emphasis on mild formulas and herbal ingredients, which makes the brand interesting for analyzing formulations on the decoder site.

Official website: https://www.melvita.com /