LACURA

LACURA, Aldi's own brand, belongs to the mass-market segment and is focused on everyday care at an affordable price. The brand appeared in Germany; the exact year of its foundation is usually not specified in open sources, as the line developed as a private label retailer. Our database contains 224 brand products.

LACURA's range covers basic facial and body care, as well as hair products and decorative cosmetics. The brand is most often associated with face creams, cleansers, anti-aging care, and sunscreen products. LACURA's formulas and packaging are usually simple and practical, with no pronounced professional positioning.

Official information about the brand is published on Aldi websites in different countries; for example, the official website of Aldi UK. It is through the retail network that the brand is distributed, so the compositions and lines may differ markedly depending on the market.